We question that the Roman emperor himself kept his name front side and center because well as Caesars Entertainment Corporation does today. And despite continuing to hold the gaming industry’s debt load that is heaviest hovering at the $24 billion mark, buying and building new properties doesn’t appear to be always a issue for this casino conglomerate.

Lately, they’ve been in talks with Japanese leaders to construct a possible new casino in Osaka just as gaming is legalized in Japan, and now the latest news, according to some insider reports, is they have their eye on Atlantic City’s problem child casino, Revel.

Could Revel Become Next on Their List?

Revel officially went into bankruptcy back in March 2013; not even 12 months into its once-gloriously touted entrance onto the beleaguered Atlantic City land gaming scene. Now anyone interested in snatching the casino up will have under a couple of weeks to submit a bid, and according to Bloomberg, Caesars is not a slam dunk with this acquisition; nor is it even 100 % particular they will also take action to do this.

Other contenders are definitely into the mix; those include Orlando-based tricky Rock International, who the New York Post last thirty days reported as being in ‘advanced negotiations’ for the purchase. That was after a decision by Hard Rock to scrap plans to build their own casino in the New Jersey gambling mecca back in 2012; reportedly because in a nutshell the casino business is pretty much down for the count in that town. With profits dipped to a three-decade low in 2013 largely due to competition that is massive surrounding states building something brand new sort of lost its appeal, evidently.

Who knows who to trust right here, but if the inside scoop at Bloomberg demonstrates proper, Caesars would become holding five Atlantic City gambling enterprises, that is very nearly half associated with city’s remaining 11 presently in procedure. And that’s not even taking under consideration the now-closed Atlantic Club that Caesars bought at a fire purchase auction for absolutely nothing by the end of 2013.

NJDGE May Force A purchase

All of this local acquisition and existence may not sit well, nevertheless, with brand New Jersey’s Division of Gaming Enforcement (DGE), which does not take fondly to what would essentially amount to some antitrust issues by holding what the DGE relates to as ‘undue economic concentration’ into the town.

If the Revel purchase become reality, it would push Caesars presence in Atlantic City’s casinos up to 47.2 percent in terms of revenue shares.

Just What all of it adds up to in this still very hypothetical situation is that the DGE could actually force Caesars to either sell off or shut straight down one of its other four extant gambling enterprises should they add Revel into their fold. Biggest for that scenario would be either Bally’s or the Showboat, as their moneymakers don’t shake since well as Caesars AC or Harrah’s AC; the latter two have now been trailing just down from competitors Borgata (owned by MGM Resorts International and Boyd Gaming) on a monthly basis.

The casino has nowhere to go but up as for revel. Even pre-opening, investor Morgan Stanley had already chosen to write down near to one billion dollars with debt so they wouldn’t have to sink anymore into the property’s money-pit construction funding. By the time Revel started its doors in 2012 with a much-touted ‘no smoking anywhere in the casino’ policy all it mostly heard at the slot machines and tables was the noise of silence. Despite investing $2.4 billion on the casino, clients in the somewhat more Atlantic that is blue-collar City apparently didn’t feel in the home here. And despite later reversing the no smoking dictum and marketing what some later called misleading ‘free cash for play’ to gamblers, the true numbers simply hardly ever really picked up; for 2013, the casino came in eighth out of (then) 12 for Atlantic City’s overall video gaming revenue ladder.

Simply how much might Caesars or any bidder, for example ante up for Revel if they in fact buy it? Nobody knows yet. However for both Caesars and Atlantic City, making more cash than they spend may be a goal that is good 2014.